Adthena was founded in 2012 by Ian O’Rourke, and is backed by Updata Partners to support the advancement of our innovative product and the development of our smart people who keep it on the cutting edge.

We empower marketers to deliver the right ad to the right consumers, at the right time, and for the right price. We believe in a level playing field where you have complete transparency over your competitors’ strategies, giving you a holistic view of your entire search advertising landscape – and the power to take action and win.